UK Christmas FootFall Indices

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Special Index reporting for the Christmas period 2012. Our National Index figures are being supplemented with weekend, midweek and ‘special’ date Christmas footfall reports so that you can benchmark your own performance and see what’s happening at a national level. Visit the Calendar to see our publishing schedule and don’t forget to subscribe to the RSS feeds to receive your updates automatically!

LATEST NEWS:

27th December 2012 – Boxing Day footfall up on last year.

There is a quiet optimism on the High Street with footfall up 0.64% on last year’s Boxing Day trade.

 

24th December 2012 – Footfall is up for the last shopping weekend before Christmas (22nd & 23rd December)

The Preliminary Weekend year-on-year percentage changes showing an indication to the performance of the Weekend of 22nd and 23rd  December 2012 (Week  51 2012), are as below:

Saturday 22nd December 2012

V

24th   December 2011

=

22%

Sunday 23rd  December 2012

V

25th   December 2011

=

 

Weekend Average

=

 

The table below shows the year-on-year percentage changes for 22nd and 23rd December 2012 against the last full shopping weekend in 2011 (17th and 18th December) to allow a more equitable comparison

Saturday 22nd December 2012

V

17th  December 2011

=

10.7%

Sunday 23rd  December 2012

V

18th   December 2011

=

12.9%

Weekend Average

=

11.5%

The year-on-year increase for the weekend is only indicated for one day with for Saturday 22nd 2012  V  Saturday 24th 2011 showed a 22% increase year-on-year.  We will publish a like for like comparison for Christmas Eve on Christmas Day.

To provide a more true comparison of change we have compared the last full shopping weekend of 2011, where we see an average increase of 11.5% year-on-year.  Saturday had an increase of 10.7% and Sunday an increase of 12.9%.

Week-on-week continues to see a steady increase with an average of 10.2% represented by 10.4% on Saturday and 9.8% on Sunday.  This increase hopefully reflects the forecasted £5bn spend over these 2 days that retailers were expecting.  We will see if Christmas Eve spending lives up to the forecast of £1.3bn as it is believed that more than 1/3 of shoppers have left some gift shopping until Christmas Eve.

 

Mid Week Slide is No Surprise  (17th to 19th December)

Monday 17 Dec 2012

V

19 Dec 2011

=

-13.6%

Tuesday 18 Dec 2012

V

20 Dec 2011

=

-16.2%

Wednesday 19 Dec 2012 V 21 Dec 2011 =    -18.1%

Mid-Week Average

=

 -16.0%

The year-on-year change for week commencing 17th December is an average decline of 16.0% for the first three days. Monday’s figure was down by 13.6% year-on-year, whilst Tuesday and Wednesday showed a decline of 16.2% and 18.1% respectively.  At initial viewing, the results would suggest a stark under performance compared with last year’s figure. However, as Christmas fell on a Sunday last year, the same dates in 2011 would have presented consumers with their final opportunity to shop for the big day. This year in contrast, we have another full weekend for shopping remaining.

We also see a very positive week-on-week change as we approach the last few days of Christmas shopping.  We are already seeing some significant discounting on the high street with some retailers offering reductions of 50% and above.  The midweek average of 14.1% is reflective of the anticipated uplift in footfall in this last week before Christmas. Monday showed a week-on-week increase of 11.5%, with Tuesday and Wednesday achieving growth of 15.7% and 15.2% respectively.

Whopper Weekend (15th & 16th December)

Saturday 15th Dec 2012

V

17th Dec 2011

=

0.3%

Sunday 16th Dec 2012

V

18th Dec 2011

=

3.5%

Weekend Average

=

1.5%


The year-on-year performance for the weekend shows an average increase of 1.5%.  Saturday was up 0.3% and Sunday achieved a very positive 3.5% year-on-year climb.  The weekend dramatically outperformed the previous week which had presented a disappointing 5.5% decrease year-on-year.  This could partly be due to the torrential rain on Friday stopping consumers venturing out and boosting the weekend figures. Indeed Friday showed a reduction of 11% on the previous year.

We also saw a promising week-on-week increase of 8.6% for the weekend average.  Saturday showed an increase of 4.5% and Sunday an increase of 16.4%.  With only one full weekend left before Christmas the figures from Sunday 16th would indicate that the Christmas rush to our traditional shopping venues has finally begun.

 

 Year-on-Year Gap Widens at Midweek (10th to 13th December 2012)

The year-on-year change for week commencing 10th December is an average decline of 5.1% for the first three days.  Monday was down by 5.3% year-on-year, Tuesday and Wednesday were down by 3.4% and 6.7% respectively.

This week again shows a positive change week-on-week as we move ever nearer to Christmas, with a midweek average of 4.7%. Monday showed an increase of 5.6% with growth levels reducing on Tuesday and Wednesday to 4.1 % and 4.5% respectively.

It would appear that consumers are now fully embracing online shopping with the UK leading the world in the average value each consumer spends online.  There are also some positive signs for offline retail. Consumers face recent reports of a rise in employment, the highest figures since records began in 1971.  Some high street retailers have already begun to discount in store and as online guaranteed Christmas delivery dates are fast approaching we could see a sharper increase in high street footfall.

 

Monday 10 Dec 2012

V

12 Dec 2011

=

-5.3%

Tuesday 11 Dec 2012

V

13 Dec 2011

=

-3.4%

Wednesday 12 Dec 2012 V 14 Dec 2011 =    -6.7%

Mid-Week Average

=

-5.1%

 

Footfall grows and another two weekends to go (8th to 9th December 2012)

The year-on-year change for the weekend was an average of -3.9%.  Both Saturday and Sunday showed a decline of 3.9%.  This is slightly ahead of the year-on-year weekly figures which are down 4.3%.

The average week-on-week performance over the weekend was up 5.5%, a result ahead of the full weekly figures which rose by 4.8%.  Saturday showed an increase of 5.6% and Sunday an increase of 5.3%.  These figures see footfall numbers increasing slowly as we move towards Christmas. Retailers may also perhaps take comfort from the fact that unlike last year, there are still two full shopping weekends remaining before Christmas. This will no doubt be impacting shoppers’ outlook at this stage.

 

Saturday 8th Dec 2012

V

10th Dec 2011

=

-3.9%

Sunday 9th Dec 2012

V

11th Dec 2011

=

-3.9%

Weekend Average

=

-3.9%

Final Christmas Weeks Remain Crucial (Monday 3rd  to Wednesday 5th December 2012)
The year-on-year change for week commencing 3rd December is an average of -2.2% for the first three days.  This however, outperforms the year-to-date figure of -3.0%.  Monday was down by 1.7% year-on-year, Tuesday and Wednesday both showed a decline of 1.3% and 3.4% respectively.     This week again shows a positive change week-on-week as we move ever nearer to Christmas, with a midweek average of 8%. Monday having an increase of 12.0% with a slowing on Tuesday and Wednesday, both still showing an increase of week-on-week figures of 8.3 % and 4.06% respectively.   Across the retail sector the emphasis continues to be on value with consumers looking at lower priced gifts. With consumers conscious that there will be a full shopping weekend immediately before Christmas, retailers may need to hold their nerve and count on a last minute rush in the crucial final weeks.
Monday 3rd Dec 2012

V

5th Dec 2011

=

-1.7%

Tuesday 4th Dec 2012

V

6th Dec 2011

=

-1.3%

Wednesday 5th Dec 2012 V 7th Dec 2011 =    -3.4%

Mid-Week Average

=

-2.2%

Stable Weekend Performance (1st  to 2nd December)
The year-on-year change for the weekend was an average of -1.9% which is above the cumulative position of -2.9% year on year. Saturday showed a decline of -3.2% year on year, with an increase of 0.8% year on year for Sunday. This week sees a week-on-week increase of 9.5% for the weekend average, Saturday showing an increase of 9.1% and Sunday an increase of 10.3%. With consumer confidence hitting an 18 month high in November and retailers extending their opening hours, perhaps at last we could be seeing the awaited uplift of shopper numbers with only three more weekends left before Christmas. Preliminary Weekend Yr-on-Yr Percentage Changes (Week 48 2012):
Saturday 1st Dec 2012

V

3rd Dec 2011

=

-3.2%

Sunday 2nd Dec 2012

V

4th Dec 2011

=

0.8%

Weekend Average

=

-1.9%

Footfall Mid-Week Index (24th to 28th)
The year-on-year change for week commencing 26th November is down considerably showing an average of -9.5% for the first 3 days. Monday was down by 6.9% year on year, Tuesday showed an increase of 1.1% and Wednesday was down by 21.4%. This huge variation on the year on year figures for Wednesday will be mainly due to the fact that 30th November 2011 was a day of public sector strikes which saw many people taking the opportunity to do some Christmas Shopping, resulting in higher figures for this day last year. This week sees a more positive start with what could prove to be the long awaited Christmas upturn. Figures indicate a week-on-week rise of 9.0% for the mid-week average. Monday showed an week-on-week increase of 6.8%, whilst Tuesday and Wednesday brought further hikes of 8% and 12% respectively.
Monday 26th Nov 2012

V

28th Nov 2011

=

-6.9%

Tuesday 27th Nov 2012

V

29th Nov 2011

=

1.1%

Wednesday 28th Nov 2012 V 30th Nov 2011 =   -21.4%

Mid-Week Average

=

-9.5%

Footfall Weekend Index (24th & 25th)

The year-on-year change for the weekend was an average of -8.5%.  Both Saturday and Sunday showed a decline with -9.4% for Saturday and -4.7% for Sunday.  The Weekly Index also shows a disappointing change of -7.0% year-on-year, which is likely to be caused by the terrible weather conditions over the weekend, with continuous heavy rain and flooding. Last week’s ‘on-line’ shopping  days of Manic Monday and Black Friday could also have encouraged consumers to stay at home to shop online.  With no Sales yet on the high street, consumers could also be delaying their spending, in the hope that they will be able pick up a bargain nearer to Christmas.
This week sees a week-on-week increase of 4.5% for the weekend average, Saturday showing an increase of 3.2% and Sunday an increase of 7.3%.  This rise could indicate the slow but more positive start to the Christmas Shopping period.
Saturday 24th Nov 2012

V

26th Nov 2011

=

-9.4%

Sunday 25th Nov 2012

V

27th Nov 2011

=

-4.7%

Weekend Average

=

-8.5%

 

Mid Week Stats (19th to 21st) Wk 47

The year-on-year change for week commencing 19th November shows an average fall of 6.1% for the first three days. Monday was down by 5.8% year on year, Tuesday down 5.7% and Wednesday down by 6.8%.We also see a week-on-week decline of 3.0% for the mid-week average, with Monday showing an increase of 0.2% and Tuesday and Wednesday showing declines of 5.7% and 3.4% respectively.
Multi-channel retailers will be looking closely at their ‘Manic Monday’ (19th November) online sales figures in the hope that this notorious day in the cyber calendar has boosted what would appear to be a disappointing start to this week on the high street, with only five weeks left to Christmas. A major contributing factor to the decline in footfall could have been the dreadful weather, with rain and flooding in many parts of the country and disruptions to transport networks stopping people from venturing out.
Monday 19th Nov 2012

V

21st Nov 2011

=

-5.8%

Tuesday 20th Nov 2012

V

22nd Nov 2011

=

-5.7%

Wednesday 21st Nov 2012 V 23rd Nov 2011 = -6.8%

Mid-Week Average

=

-6.1%

 

FootFall Weekend Index (17th & 18th)

The year-on-year change for the weekend was an average of -5.3%. Both Saturday and Sunday showed a decline with -5.8% for Saturday and -4.2% for Sunday.  The Weekly Index also shows a decline of -3.8% year-on-year, with the press reporting poor sales in October and Comet going into administration the anticipated Christmas uplift could not come sooner. In contrast we see a week-on-week increase of 1.8% for the weekend average, Saturday showing an increase of 0.5% and Sunday an increase of 4.5%.  This rise on Sunday could indicate a more positive start to the Christmas Shopping period. The cold and bright weather over much of the country for the weekend, especially Sunday could account for the increase in week on week figures along with the steady build up to Christmas.   Retailers will be hoping that the phenomenon of ‘Manic Monday’  (Monday 19th November) will be reflected in  week 47’s figures where traditionally record on-line sales are experienced as consumers place their online orders in time for pre-Christmas delivery.

 

Saturday 17th Nov 2012

V

19th Nov 2011

=

-5.80%

Sunday 18th Nov 2012

V

20th Nov 2011

=

-4.20%

Weekend Average

=

-5.30%

 

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